The ZeroSulfate formula in Pureology shampoos protects expensive hair coloring and provides maximum nourishment to each strand. This natural, fragrance-free formula is formulated with natural ingredients. It also does not contain synthetic ingredients. In addition, the brand is 100% vegan. If you’re concerned about the environment, you can choose this product because it’s free of animal-based products. It is also available in a number of fragrances.
How to use Pureology Rebranding
The rebranding of Pureology is aimed at bringing the brand closer to the modern consumer. The company’s Instagram account, which has about 77,000 followers, has seen a shift from slick, highly stylized model shots to more relatable lifestyle shots. The brand is now posting more frequently, and sometimes twice a day, than it did in the past. It’s also taking on an Instagram strategy, and is now targeting users with more relevant content and a more inclusive brand message.
The range of Pureology shampoos is geared towards different hair types and textures. For example, the Volume line is made for fine hair while the Smooth Perfection is formulated for frizzy, unruly hair. The Volume formula is a combination of shea butter and camellia, while the Smooth Perfection range is made for coarse, frizzy hair. All three formulas are colour-safe and are made with eucalyptus leaf extract and wheat protein. The shampoos and conditioners are designed to provide a luxurious feel.